55 Degrees – Website and Brochures
In collaboration with Artful Communication, I worked as Lead UX and UI Designer for the relaunch of the “55 Degrees” website. 55 Degrees is a company from Spain that sells gastronomic sous-vide products.
The initial scope of the project was to optimize the existing website and update it to match current trends. I ended up proposing a new design; to offer the users a more modern and user-friendly website, I optimized the selection of images, the section backgrounds, the color palette and the contrast ratios between text and images. I improved the overall readability and accessibility of the website, increasing the contrast between colors, matching type families and improving the typographic hierarchy.
55 Degrees also needed a new design for their price list and company presentation, so that they could use them as marketing tools to present themselves to their clients.
I have designed both the online (integrated into their new website) and the print version, giving the overall brand a fresh, elegant and professional look.
UI / UX Design
Print Design
Design Consulting
Art Direction
“Giulia designed our website, product list and company presentation.
We could not have been in better hands as the result topped all our expectations. Her distinguished taste, her fluid creativity, and her highly professional technical skills gave us the perfect startup for our business.
A big thank you from 55 Degrees.”