About

Hello! I’m Giulia Cappello.

I’m a professional illustrator and designer and I’m here to bring your business to the next level. To do so, I’ll help you find the best way to share your vision so that you can reach your audience in a clear, powerful and memorable way.

Let’s make it last!

My goal in every project is to illustrate or design something clean, modern and timeless. The great graphic designer Massimo Vignelli said: “If you do it right, it will last forever”.

So, how do we make it last? We work together in each step of the whole project, side by side as if we were part of the same team—because actually, we are.

I’ll listen to your thoughts, wishes and needs. I’ll respectfully consider your ideas if you already have some, and promptly let you know if something doesn’t work—design-wise—explaining to you the reasons why. If you don’t have ideas to start with, I’ll have plenty. We start from the very beginning and then develop concepts step by step. Together, we will review and talk about each phase of the project.

Let’s do it right so that it can last.

Why me?

Clients, colleagues and friends describe me as a very empathic and communicative, motivated and organized person. Small details make a huge difference, and I have an eye for them. I approach my work with great passion and precision.

So why me? Because I’m Giulia Cappello! :)

I do what I love and love what I do

Ever since I was a child, I’ve loved doing things with my hands—drawing and creating things with paper or clay. As a teenager, I was the one sketching and doodling all the time. Even while talking on the phone or during history lessons. In my spare time, I went to painting and photography classes. I loved exploring all that life had to offer with curiosity and vivid imagination, which are still driving forces for me.

Today, I enjoy every phase of the creative process. Even those scary moments when I stare at the white paper without knowing how to fill it. With time and experience, I found out that there’s always a solution for it. I even enjoy the moments when I am blocked and have no idea how to go on. And—of course—the eureka moments under the shower or while I am walking on the street—I then feel so glad that I start smiling at everyone.

The job I chose makes me passionate and happy, and I truly love it.
To me, it’s as simple as that.

My background

I graduated summa cum laude from Academy of Fine Arts (Florence, Italy) in 2011 with a BFA in graphic arts. After my studies, I first worked as an illustrator and graphic designer in a startup that made DIY crafts and games for children, and then as a user interface designer—someone similar to a web designer—in a communication agency focused on clients ranging from politics, administration and economy.

Today, I live in Berlin, Germany, a wonderful international city that I simply adore.

What my clients and former colleagues say about me

Testimonials

“I have collaborated with either very creative but not so organised designers or very organised but not so creative ones. What I really appreciate about Giulia is that she can be both very creative and very organised. She helped us find strategic solutions and accelerate our workflow at Branding Cuisine by both thinking outside of the box and maintaining a great structure.”

Balázs Tarsoly, CEO & CCO at Branding Cuisine

“Giulia created a stunning new design and logo for my website that far exceeded my expectations. She not only took care of the website but also all other aspects of the Sing a Song—Be Happy brand image.
From stationery to stickers, Giulia has carefully considered every detail, creating a consistent and professional look. I was impressed by her creativity and her ability to understand and implement my vision.
Not only her design but also the collaboration with Giulia was fantastic. She was always available to answer my questions and make changes. Her professionalism and kindness made our collaboration very pleasant.
Working with Giulia exceeded my expectations and took my business to a whole new level. I would recommend her to anyone looking for a talented and dedicated graphic designer.”

Bernadette Kube – Sing a Song—Be Happy

“I contacted Giulia because I wanted an icon-set for my website to match my corporate typeface. From our first conversation I got a great feeling, which proved to be right! :) Thanks to our effective exchange, I experienced once again with how much joy great results are achieved, through collaboration on the basis of positive communication and clear agreements. Giulia has created such a wonderful contribution for my website! I can recommend the collaboration with Giulia 100%!”

Leonie Reinbacher – Umsetzungspartnerin für Onlinekurse

“We were looking for custom-made product illustrations for our website and flyers that would make us stand out. After Giulia's references and illustrations caught our eye, we chose her for our projects and were in good hands right away. For Giulia details really matter and quality of design is her highest priority. Communication was excellent due to her empathetic method; she asked the right questions which enabled her to deliver great work. We got amazing illustrations that match our corporate identity. In the end, the outcome was always way better than we had in mind. Working with Giulia is fun!”

Michael Mai, CEO at MaiNetCare

“I teamed up with Giulia while working on a large project at init AG for a client within the administration field. I really appreciated her calm and friendly nature. She is an excellent listener, and she already developed some concepts during our initial contact. Additionally, she has a really good instinct for knowing what the customer actually needs. I'm looking forward to the next project with her!”

Chris Schwarz, Im Dialog

“Organized and calm, Giulia has designed for us a wonderful logo that both captured and enhanced our corporate identity and self-image. With her optimistic and clear illustrative style, she came up with a simple, meaningful signet that positively surprised and delighted us. She also handled our multi-stakeholder feedback gracefully and efficiently and led us swiftly to the final design. We are looking forward to working with her again!”

Claire Chen – Swing auf Socken

“After a long period of research, I was convinced by Giulia's work and chose her for my project, a decision I do not regret! All her illustrations have a positive look and feel, a very harmonious colour palette and a contemporary style, which is also timeless and can be quite playful. Giulia is absolutely reliable and flexible; she remained super supportive even when our project timeframe was modified. I would recommend Giulia because she is very creative, empathic and can collaborate on complex topics.”

Violetta Sekulovic, Humboldt University, Berlin

Giulia designed our website, product list and company presentation. We could not have been in better hands as the result topped all our expectations. Her distinguished taste, her fluid creativity, and her highly professional technical skills gave us the perfect startup for our business. A big thank you from 55 Degrees.

Claudia-Maria Richters, 55 Degrees

Something more about me?

In case you’d like to know more: I adore dancing and I am now learning how to swing dance to jazz music. After some steps on the dance floor, my mood usually pivotes to joy, so, if I am having a bad day, I have the cure for it.

I fluently speak four languages.

As an authentic Italian daughter, I learned from mamma and nonna how to cook and bake, activities I still enjoy each time as if it were the first one.

I love many forms of art, like cinema, fine and perfomative arts. I care about the wonderful planet we’re living in, trying to do my best to leave it better than I found it.

Ready to shine?

Do you want your business to shine and bring it to the next level? Let’s chat about how we can transform your idea into a visual solution that simply makes you memorable.

Contact me